Distributed World Power launches its first rural marketing campaign in India! Thanks to our hardworking sales team, we have an elaborately decorated van covered with DURON advertisements, LED lights, sample DURON boxes, and solar panels. The van is making its way through a central district in the state of Uttar Pradesh, broadcasting the benefits of the DURON and well-known Bollywood tunes. Stopping at markets and villages, an energetic team of product demonstrators sporting DURON t-shirts showcase the DURON to local residents.
The first day has drawn crowds of people! At each stop, they huddle around the product demonstrations to witness how the DURON can light up their homes and provide electricity for their cell phones. For those that are interested in the product, they take informational flyers with our contact information and nearby distribution locations. By the end of the first official day of this 10-day campaign, people took more than 14,000 flyers!
- DURON demonstrations draw crowds!
- Our beautifully decorated van


