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DWP Launches Rural Marketing Campaign

Distributed World Power launches its first rural marketing campaign in India! Thanks to our hardworking sales team, we have an elaborately decorated van covered with DURON advertisements, LED lights, sample DURON boxes, and solar panels. The van is making its way through a central district in the state of Uttar Pradesh, broadcasting the benefits of the DURON and well-known Bollywood tunes. Stopping at markets and villages, an energetic team of product demonstrators sporting DURON t-shirts showcase the DURON to local residents.

The first day has drawn crowds of people! At each stop, they huddle around the product demonstrations to witness how the DURON can light up their homes and provide electricity for their cell phones. For those that are interested in the product, they take informational flyers with our contact information and nearby distribution locations. By the end of the first official day of this 10-day campaign, people took more than 14,000 flyers!

DWP Expands: Interns and Staff added to the Team

DWP is growing fast as we prepare for our full scale commercial launch later this year. Nine interns joined the team this summer from top engineering and MBA programs, including Duke, Yale, Cornell, the University of Southern California (USC), and the SP Jain Institute of Management and Research. The summer interns bring experience in finance, product engineering, communications, and management consulting. They are already at work on a wide range of projects – from marketing to distribution. “I’m excited about being part of a fast growing company that’s making such an amazing impact in people’s lives,” said Mark Wilson, an MBA student at the Marshall School of Business at USC.

DWP is also expanding its full time staff. Bala joined DWP this June as its Supply Chain Director. Bala, an MBA from SP Jain, brings experience in operations management. Pradeep Kumar Sekar, DWP’s new Vice President of Sales, joins DWP with more than 10 years of experience at Whirlpool India. Pradeep will split his time at our Ahmedabad headquarters and in the field with consumers and distributors.

DWP hard at work!

DWP hard at work!

Blog Kickoff & Welcome!

Here we go!!! Our new website and blog are rocking and between endless chai we’ll try to post all our progress here. Hope you enjoy! Thanks to Alice & our web team for putting this together. Lots more on the way so check back soon. – John

an Idealab Company